Presented by the Leadership Institute

April 24, 2024
1 PM Eastern (12 PM Central, 11 AM Mountain, 10 AM Pacific)
Zoom Virtual Event

REGISTER HERE >>
Registration is free but required.

WEEK 1: HOW TO CREATE MAILERS

In this session, we will embark on a strategic journey to master the art of creating impactful and attention-grabbing political direct mail.

With the digital age inundating potential voters with information from every angle, the distinctive touch of direct mail has reclaimed its potent place in political campaigns. Our focus will be on harnessing this traditional medium to cut through the noise, delivering messages that not only reach the hands of voters but also resonate with their hearts and minds.

We will explore the essentials of compelling design, persuasive messaging, and targeted strategies that ensure your campaign's voice is not just heard, but remembered. By integrating proven techniques with innovative approaches tailored to today's electorate, you will leave this session equipped to craft direct mail pieces that are not merely informative but are influential in shaping the political landscape.